Shade Matching Is A Breeze

Our baked foundations self-adjust with color-correcting shades to match your skin tone. Whether you choose a shade slightly lighter or darker, it will still work for you.

Love It or return it free

Over 20,000 five star reviews mean we’re confident you’ll love Baked Balance-n-Brighten. But if you don’t? Send it back within 30 days and get a full refund.

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(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

$38.00

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Foundation Shade

$0.00
$38.00

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between Jun 22nd - Jun 24th

Experience Lightweight, Crease-Free Perfection

Close-up of a smiling woman's face with dotted annotation circles.

Softens the look of fine lines and wrinkles

Brightens dark spots and circles

Minimizes the look of pores for a smoother finish

Experience Lightweight, Crease-Free Perfection

We understand mature skin, and that's why we created a foundation that delivers the perfect blend of coverage, comfort, and care.

Dermatologist-Tested for Sensitive Skin

Approved for use on sensitive skin, including conditions like rosacea and psoriasis, ensuring gentle care.

Natural, Radiant Finish

Makes dull skin look brighter and more even, with a natural finish that looks like your skin at its very best

Long-Lasting, All-Day Wear

Stays flawless and fresh from morning to night without touch-ups, providing worry-free coverage.

You Need Makeup for Mature Skin

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

Cursive white signature on a black background.
Woman presenting makeup products on a kitchen counter.
A logo with a black text 'Goodreads' and a gray star.

(40.373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.A single green leaf against a white background.
A logo with a black text 'Goodreads' and a gray star.

(40,373)

Baked Balance-n-Brighten Color Correcting Foundation

Don’t miss out! 30,109 purchased this week

$38.00

$36.00

$19.80

Select Foundation Shade

Pale skin with rosy undertones

Select Foundation Shade

Pale skin with rosy undertones

Select Shade

Pale skin with rosy undertones

Select Foundation Shade

$0.00
$38.00

$36.00

$19.80

Risk-Free Shopping: Free 30-Day Returns

Order NOW for delivery between Jun 22nd - Jun 24th

Geller Gals Love Baked Balance-n-Brighten

A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
Side-by-side before and after photos highlighting skin improvements.

Ingredients Your Skin Will Love

Our award-winning, gentle foundation is specially-formulated for mature skin.

Centella Asiatica

Known for its soothing properties, this extract can help calm redness and irritation.

Vitamin E

This antioxidant helps keep skin hydrated for a complexion that's soft and radiant.

Jojoba Seed Oil

A lightweight, nourishing oil that promotes improved skin elasticity and smoothness.

White Tea Extract

Rich in antioxidants, this extract helps to calm, protect, and replenish damaged skin.

Select Shade

30 Day Money Back Guarantee

Look Alive Like These Geller Gals With Our Baked Balance-n-Brighten!

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

3.8
Rated 3.8 out of 5 stars
Based on 44,397 reviews
Total 5 star reviews: 24.2k Total 4 star reviews: 4.7k Total 3 star reviews: 5.3k Total 2 star reviews: 4.2k Total 1 star reviews: 6.1k
65%would recommend this product
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44,397 reviews
  • Abby H.
    Verified Buyer
    Rated 5 out of 5 stars
    32 seconds ago
    Love it!

    I absolutely love this foundation. Easy, quick and it sits well in my older skin. It covers my redness and dark circles. I love that it is powder instead of cream.

    Age 45 to 54
    What is your skin type? Normal
    What is your skin tone? Light
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Redness
  • Luann E.
    Verified Buyer
    Rated 5 out of 5 stars
    1 hour ago
    Baker

    Perfect for my complexion and age

    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Dark Circles, Fine Lines/Wrinkles, Sun Damage/Sun Spots
  • Frances M.
    Verified Buyer
    Rated 5 out of 5 stars
    1 hour ago
    My foundation

    Love, love my foundation. They sent me a lighter shade than I had requested and the return was easy and the re-order was easier and I’m very pleased with my product, Frances Moore.

    Age 65 or Over
    What is your skin type? Combination
    What is your skin tone? Tan
    What are your skin concerns? Fine Lines/Wrinkles
  • Robin R.
    Verified Buyer
    Rated 5 out of 5 stars
    2 hours ago
    No more breakouts!

    Love the light weight feeling. Goes on beautifully and covers enough to still look natural.

    Age 65 or Over
    What is your skin type? Dry
    What is your skin tone? Medium
    What are your skin concerns? Breakouts , Dark Circles, Fine Lines/Wrinkles, Sun Damage/Sun Spots
  • Kathie M.
    Verified Buyer
    Rated 5 out of 5 stars
    2 hours ago
    I am hooked!!!!

    Love, love this product! I always wore liquid foundation but never again. This was my first purchase from Laura Geller's collection and I am very excited to try some of their other items.

    Age 55 to 64
    What is your skin type? Normal
    What is your skin tone? Medium
    What are your skin concerns? Fine Lines/Wrinkles, Sun Damage/Sun Spots